resources

This space is packed with templates, frameworks, and kits built from real-world experience in product marketing, sales enablement, and CX. Each resource is tested in the field and designed to help you solve problems, align teams, and get better results. Whether you're launching a feature or refining your messaging, these tools are here to save time and bring structure. Scroll down, grab what you need, and make it yours.

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Resources for Product Marketing

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Template for Product Launch Brief & GTM Strategy

This comprehensive slide-based product launch template comes with content structure and instructions to guide both junior and senior PMMs through the end-to-end launch process. Perfect for product-led and sales-led tech organisations.

Download and customsze the PPTX file or preview the template in PDF.

View PDF Download PPTX
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Template for Release Scope

This template helps you clarify what’s in and out of scope for each product release. Ideal for gathering inputs from Product Managers and ensuring marketing clarity.

Includes a pre-filled example. Download and customise the PPTX or preview the PDF.

View PDF Download PPTX
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Template for GTM Value Proposition Canvas

A practical slide-based template to help product marketers, PMs, and founders build clear, customer-focused value propositions for GTM strategies.

Includes the full canvas, guided slides with prompt questions, and a worked example. Download and customise the PPTX or preview the PDF.

View PDF Download PPTX

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Resources for Sales Enablement

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Template for Sales One-Pager

A concise one-pager to support sales conversations, summarizing product value, use cases, objection handling, and key messaging.

View PDF Download DOCX
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Template for Competitor Battlecards

This battlecard template helps sellers position your product effectively against competitors. Includes SWOT, value differentiators, and talk tracks.

Download and customise to fit your sales motion.

View PDF Download PPTX

Resources for Customer Experience

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Customer Journey Map for B2B SaaS

A journey map for visualizing every stage of your customer lifecycle—from awareness to expansion. Tailored for hybrid GTM models.

View Template in Figma