why me?

Market yourself to anything else. This page explains my positioning as a product marketing professional, highlighting how my broad capabilities and deep specialization can drive significant commercial results for your organization

My T-Shaped Professional Positioning Matrix

As a Full-Stack Product Marketing Manager with over 10 years of experience driving success for tech products, I transform strategic vision into tangible tangible commercial growth by bridging the gap between product innovation and real value.

My expertise can be mapped on a matrix: One axis represents my broad capabilities across disciplines; the other, my deep specialization in driving commercial results. Together they prove both the breadth of my skills and the depth of my impact.

Driving Strategic Commercial Acceleration (Depth)
Low breadth, high depth: Deeply skilled in strategic commercial growth, but with less interdisciplinary product marketing experience.
High breadth, high depth: A versatile, full-stack product marketer deeply skilled in driving strategic commercial growth.
THAT'S ME!
Low breadth, low depth: Early in their product marketing career, building both broad and deep capabilities.
High breadth, low depth: Skilled across many product marketing domains, but with a lower direct impact on pipeline acceleration.
Interdisciplinary Product Marketing & Cross-Functional Integration (Breadth)

❓ Understanding the Axes

The idea behind this matrix is simple: interdisciplinary range across product marketing, paired with deep specialization in driving commercial growth.

X-axis: Interdisciplinary Product Marketing & Cross-Functional Integration (Breadth)

This axis represents a "full-stack" approach to commercial challenges, bridging the gap between Product, Sales, Marketing, and Customer Success. Interdisciplinary expertise, including soft skills and marketing-adjacent capabilities, provides significant breadth.

Y-axis: Driving Strategic Commercial Acceleration (Depth)

This axis highlights the depth of the impact in strategic commercial growth, focusing on lead and demand generation programs. Proficiency in account-based marketing (accelerating pipelines) and inbound product marketing (delivering growth) drives this depth.

🧩 Why I Fit in the Upper-Right Corner

I combine an extensive breadth of expertise covering several disciplines with a deep specialisation in driving commercial growth. This ensures that I am not just creating marketing materials, but actively accelerating your sales pipeline and contributing to your bottom line.

X-axis - Full-stack Product Marketing & Cross-Functional Integration:

It emphasizes my versatility and interconnectedness of my skills, forming the broad top bar of my 'T'. My expertise spans:

  • Product Positioning & Messaging
  • Go-to-Market Strategy
  • Customer Experience (CX)
  • Product-led Growth
  • Sales Enablement

Y-axis - Strategic Commercial Acceleration:

This is the vertical bar of my 'T'. It showcases my direct contribution to commercial growth and sales pipeline acceleration by executing high-impact lead and demand gen programs, rooted in years of practice in B2B marketing, email automation, thought leadership content, SEO, and personalization tactics.

A versatile full-stack PMM with a sharp focus on accelerating revenue growth. Positioned in the top-right by broad product marketing fluency, anchored by a proven track record in strategic growth execution.